Participants

Global EVRT

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Molly Peck

Molly Peck

Chief Marketing Officer, General Motors Middle East
United Arab Emirates
Molly Peck, Chief Marketing Officer, General Motors Middle East
Molly Peck was named chief marketing officer for GM Middle East in April 2017. In this role,
Peck leads the marketing and customer experience strategies for the Chevrolet and GMC
brands in GM’s 10 Middle East markets. She is responsible for departments handling brand
communications, advertising, digital marketing, retail experience and customer engagement.
Before moving to Dubai to take up her role as CMO for GM Middle East, Peck served as
director of marketing for Buick North America – a post she held since July 2014. She was
responsible for building Buick’s brand identity and developing and executing a launch
cadence for promoting new. Under Peck’s leadership, “That’s A Buick” campaign was
named the top luxury automotive advertising campaign of 2014 and 2015 by Nielsen.
Prior to joining Buick, Peck was director of advertising for Chevrolet. She developed and led
Chevrolet’s brand platform strategy during an important time for major vehicle introductions.
These included the Chevrolet Silverado pickup, the Chevrolet Corvette, the all-new Impala
sedan, the Chevrolet Malibu and the Chevrolet Spark electric vehicle.
Before she joined Chevrolet, she was director of advertising and sales promotion for
Cadillac and oversaw the launch campaigns for the XTS luxury sedan and ATS sports
sedan.
In 2011, Peck served as Chevrolet’s national advertising and sales promotion manager. In
this role, she organized brand communications for two of Chevrolet’s most important and
high-profile introductions: the re-launch of the Camaro and the 2010 introduction of the
Chevrolet Volt extended-range electric vehicle.
Peck was the Chevrolet advertising manager from 2007 to 2009, supporting the launch of
the Silverado and full-size SUVs, as well as the successful Traverse crossover. She also
held various sales, analyst and marketing positions throughout GM’s brands, including
Buick, when she first joined the company.
Peck has over 20 years of experience with GM and was recognized in 2012 as one of
Advertising Age’s “Women to Watch.” She also has won two EFFIE awards, including the
coveted Gold EFFIE, for the Cadillac ATS launch campaign in 2012.
Peck has a bachelor’s degree in marketing from Indiana University Bloomington and a
master of business administration from the University of Michigan. She is married, has two
daughters and enjoys running in her spare time.
Sessions

OUR MISSION

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ROAD TRIPPERS

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JOIN US

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TICKETS

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NEWS

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PAST EVENTS

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